One question seems ubiquitous among new business owners: "What is the best way to market my [insert niche business idea here] business?"
I see two problems with this question. First, the question seeks a silver bullet, a magic bullet, whatever bullet that can cause the product, service, or business take off in a viral message campaign that crushes sales projections. Second, the question shows the high focus on the business idea as something different as if what works for other companies can't possibly work for this business.
So let's address these two concerns first in answering the question.