You have developed the best product in the world. You can't believe your own brilliance at its invention. And yet, you can't sell it. In your opinion, it is the most brilliant invention this century. So why can you not start shipping warehouses full of it right away?
You may have the best product ever, but you will never sell a product. Instead, you have to sell a solution to a problem. The greatest solution in the world has no market if no one has the problem it solves. So how do you match your wonderful product with the right problem?