Monday, January 30, 2017

Fighting Off The New Year's Breakdown

As we approach the end of January, the gyms start to empty out. If you regularly work out, you might find it easier to grab a treadmill or elliptical the next time you go. Credit card balances across the nation have already ceased to decline. And all that personal time pledged to family and friends has begun to be eaten up by other activities and priorities.

But why is it that only a month into the year resolutions fall apart and people revert to their old ways? Part of the reason is that resolutions are just wishes unless they have a detailed plan behind them. The other reason is that change is difficult, and most people pick radical changes to their lives as their resolutions. But how can you keep your resolutions despite the odds?
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Monday, January 23, 2017

Entrepreneurs: You Probably Think This Post (And Your Business) Is About You

As an entrepreneur, you might live in a world where your business completely revolves around you. After all, your expertise and hard work built the business to where it is today. Your capital likely went in to start the business in its infancy. You might even think the business is your baby (hint: the business is not your baby).

But what happens when you are no longer part of the business? Can the business survive without you? Can it continue to support your family if you are gone? Can you sell the business to someone else and have them successfully lead it? Your business has potential to grow bigger than you, so you can and should prepare for it. But how?
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Wednesday, January 18, 2017

The Problem With Affiliate Marketing

Affiliate marketing can be a useful tool for getting some recognition and spreading the word about your products. After all, it allows you to connect directly with a substantially broader audience via someone that they already may have a trusted relationship with. By leveraging the power of the network of others, you can get your products or services in front of many more people that you might can help. Sounds like a no-lose situation, right?

The problem I have with affiliate marketing is what I call the "shared circles" problem. Instead of reaching new markets, you end up beating people over the head with products and services that they don't want, or even if they were interested, won't buy after being blasted. Affiliate marketing works best when it feels like a personal recommendation and it doesn't feel like you are being marketed to. Yet with the shared circles problem you might as well be running television commercials. Let me explain how this problem comes about.
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Monday, January 9, 2017

Make Your 2017 Goals Happen With This Plan

So, here we are, one full week into 2017. Got those resolutions and goals accomplished yet? If you're like me, you have scratched the surface of a few, but the majority still need a lot of work. So I thought I would share how I am breaking down my projects and goals for the year to try to keep them on track and make them happen.
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Monday, January 2, 2017

2016 Year in Review

First off, Happy New Year!

I don't know about you, but to me, 2016 did not just fly by like some previous years. It seemed to drag on and on and on. I've heard similar sentiment from others, and I can't put my finger on it. Perhaps it was the prolonged political season, perhaps just the series of events, perhaps because it was my first year in quite a while to not be a dog owner. Either way, it was a year, and now it is over.

We lost a lot of pop culture icons this year, too, from David Bowie and Prince to Leonard Cohen and George Michael to, most recently, Carrie Fisher and Debbie Reynolds. Their loss will have a lasting impact on our culture at large, but the bodies of work they left behind leave a far larger mark.

So how did I do in 2016 versus 2015? Here's some thoughts from a year in review.
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