Three Keys to Attracting a Following

My bad cell phone pic of the Killdares at the Dallas Zoo

We've all heard of building a following. It's a good phrase for it, as it takes patience, persistence, and constant production of value. I also think that it is equally viable to say you attract a following rather than build it. If you build something, it implies you have raw materials and just construct it from scratch. To attract something, you need a lure, bait, something that it finds irresistible.