Friday, August 28, 2015

What Type of Product Do You Sell? [Infographic]

How are you marketing your products to differentiate them against your competitors? Most products fall somewhere on a spectrum between novelty and innovation, customer experience, and price. Markets certainly exist to compete at any level between these factors. For example, "me too" products second to the market have to rely on price and experience to differentiate them from the original. Products charging a premium price may justify that with higher quality and customer experience. Where do your products fall on this spectrum?

Want a poster of this graphic? I have a PDF version that you can have if you sign up for email updates from the blog.