I received an email the other day with this very subject line from a major lawn and garden product manufacturer. From the outset, it had me hooked. Even though I knew that inside that email was a sales pitch to try to get me to buy their lawn products, that's not what they were offering. They were offering answers. Answer to weeds, insects, crabgrass (if only there was a real answer to crabgrass), and I was hopeful to find answers to any of my problems inside. So I clicked on the email to read it.
The reason this pitch worked was that it did not overtly try to sell me anything. Instead, it only tried to give me something for free. Answers that would otherwise have required at least a five minute Google search to obtain. When someone else has compiled those answers, or at least what they think them to be, and delivered them to my inbox for free, well, I should at least pay them the courtesy of reading, right? And what if one of those answers perfectly matched a problem I actually had? I might be inclined to purchase whatever solution they were peddling at that point.