Everyone in the marketing game wants a following. You need more than just an audience, though. You need an army. You need customers and fans of your work that are hungry and eager for every single product you sell, and who evangelize your products to other potential customers. Everyone wants and needs this type of a following, but how do you actually get one?
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Scott Sigler - Courtesy Empty Set Entertainment
Photo credit: Joan Allen Photography |
One person who has successfully built a pretty devoted following is New York Times best-selling novelist Scott Sigler. His fans, whom he identifies and who self-identify as "junkies," are in a sense just that: addicts for his writing and stories. I know, because even though I don't generally read horror or science fiction, I find myself telling others about Sigler more often than I recommend any other product by any other producer (so there's your caveat, I'm a junkie, too). Timing-wise, Scott struck a perfect storm with the launch of his podcast years and years ago, which you would find impossible to reproduce in today's podcast-saturated market. Still, there are several traits to the way that he and his business partner A Kovacs operate their company that transcend the world of fiction-writing and could be beneficial to other marketers in search of such devoted customers.
